The most important aspect of a diamond is the cut. The right cut can make even a lower color or clarity diamond sparkle like a star. Although there is a lot of science behind a diamond, there is also the matter of taste and individual perception of what makes a diamond beautiful. While not everyone will share the same opinion as to what constitutes beauty, most people do want a diamond that expresses their individual taste and personality.  We are your local jewelry experts in helping you find the best quality diamond at the best possible price.

Here’s information on how to choose the best diamond and what you should consider before making a purchase: Diamond Cut, Diamond Color, Diamond Clarity, and Carat Weight.  These are known as the 4Cs of diamond grading.  To see a full explanation of each of the 4Cs, click on the characteristic you wish to learn more about: